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CAHUENGA GREEN STAGE FESTIVAL
History of Mother Earth Day festival
The Green Stage Alliance is a producing and
presenting multidisciplinary arts organization
sponsoring the celebration of Mother Earth
Day in District 13th since 1995.
EcoMaya Festivals was founded in 1995, with
its first Mother Earth Day celebration at The
Greater Los Angeles Photography Center. In
its second year it moved its celebration to
the beautiful Barnsdall Art Park in East Hollywood,
where it remained for four years. The Festival
returned to Barnsdall Park in 2004.
Recognizing that the crowds and performances
were becoming larger year after year, the organizers
decided it was time to seek a larger venue.
The Mother Earth Day Celebration had a new
home for the new millennium at the Los Angeles
City College, where it remains another four
years. Furthermore, the Los Angeles City College
is located in the area of East Hollywood/Rampart
where 75% of the festival’s attendees reside.
In 2005, the host of the Festival was ECO Village
at Bimini Place, with a colorful street festival
supported for sponsors and neighbors.
The organizing committee of the XII ECO Maya
Festival decided to celebrate the two days
2006 event on grounds of The Cornfields. We
were inspired by the powerful conceptual art
work of Not a Cornfield created by artist Lauren
Bon to present a corn harvest in front of LA
It became the first festival to be presented
at the LA State Historic Park, an opportunity
to highlight the entire LA River re-development
plan and the California preservation of urban
space for human development.
The Green Stage Alliance developed a Zero Waste
educational program integrating arts and humanities
as social marketing tools to promote the principles
of the Zero Waste International Alliance. The
same year Stage Of The arts, Inc. was also
the artistic green-producer of the Echo Park
Cuban Music festival, the Grand Opening of
LA State Historic Park and the National Latino
Congress music rally at the same park.
The Festivals have been realized because of
the help and support of the Los Angeles City
Council, the Los Angeles Board of Supervisors,
the Los Angeles Cultural Affairs Department,
the Los Angeles State Parks and other sponsors
and volunteers who join us in the celebration
each year, as well as the perseverance and
personal commitment of the Eco Maya founding
director Julio Santizo Sr.
The Green Stage Festival expanded the Eco Maya
experience celebrating aboriginal cultures
and returned to The Cornfields in 2007 Earth
Day featuring the all-night “Satya Yuga” multimedia
show from 7 PM on Saturday to 7 AM on Sunday.
Artists and ecologies from all around California
join the cast to create a unique environmental
• The 2008-2009 theme of our event is “Cahuenga”.
• Cahug-Na was the territory of the Tongva
inhabitants of East Hollywood.
• The Spaniards named the territory “Rancho
• The Cahuenga Pass extended from Santa Monica
Mountains to Rancho Hollywood.
• Tongva means “Sons of Mother Earth” (from
the indigenous Tongva language).
Stage of the Arts has celebrated Earth Day
festivals during the last 13 years.
• International Earth Day is April 22.
Overall Goals and Purpose
The purpose of our Mother Earth Day celebration
is connecting Environment, Culture and Heritage
for the enjoyment of the general public of
Our goal is using Arts and Humanities as environmental
working tools in society. After twenty five
years of art services in Los Angeles, Stage
Of the Arts, Inc. is implementing Blue Ocean
Strategies creating uncontested market space
and making competition irrelevant.
The streets of East Hollywood are our venue
The first inhabitants of East Hollywood were
the aboriginal people of Cahug-Na, who lived
in the area spanning from modern-day Hollywood
to Atwater Village. The Spanish settlers named
them and their area "Cahuenga."
From Sunset Junction to the Ocean, Santa Monica
Boulevard is one of the most colorful American
parades of diversity. We are closing Santa
Monica Boulevard between Virgil Avenue and
Madison Street to present a non-traditional
ecological celebration of Life and Land.
The outdoor celebrations also include but are
not limited to the one block fenced yard of
the Bureau of Street Lighting (4550 Santa Monica
Blvd.) in the South sidewalk and the front
stairways of the Cahuenga Public Library (4591
Santa Monica Blvd.) in the North sidewalk.
The Cahuenga Branch of the LA Public Library
was build in 1916 with money donated by steel
magnate Andrew Carnegie on Santa Monica Boulevard.
In addition to the street closing there will
be several destinations for a “fringe festival”
including mapping of historic sites and cultural
destinations like the Vermonica Exhibit created
by artist Sheila Klein at the mall parking
lot in the intersection of Vermont and Santa
Monica boulevards, a temporary installation
of vintage streetlights so popular that it's
still in place 15 years later. Some of the
lamps date from 1925, when the city's Bureau
of Street Lighting was created. Together, the
collection represents a cross-section of the
500 or so designs found among Los Angeles'
Looking north at the intersection of Western
and Fernwood avenues (just south of Sunset
Boulevard), The William Fox Studios operated
out of East Hollywood from 1917-1924 before
moving west to what is now Century City. Fox's
studios merged with Darryl F. Zanuck's 20th
Century Pictures to become the 20th Century
Fox Corporation. Today, the old Fox studio
lot is now a Food 4 Less supermarket and the
Color By DeLuxe post-production studios.
The corporate headquarters of Stage of the
Arts, Inc. are located on Santa Monica Blvd.,
just in the perimeter of the proposed street
closing and study subject area of Cahuenga
by the borderline of East Hollywood at Sunset
Jorge Luis Rodriguez, producing director of
Stage of the arts, Inc. during the last 25
years, is the Community Service representative
of the new Governing Board of the East Hollywood
Neighborhood Council (number 89).
Summary of administrative and professional
Organization and Structure
Stage Of The Arts, Inc. is a grassroots arts
organization, a non for profit 501 (c) (3)
California Educational corporation founded
June 15, 1982 in the East Hollywood-Echo Park
neighborhood ( LA District Councils 1st and
Arts education and cultural activities are
our working tools to promote social change
and community gathering in the City of Los
Angeles. The Stage of the Arts’ Board of Directors
has empowered its constituency to operate a
variety of arts and humanities programs and
events during the last two decades:
E.g.: Lead organization/fiscal receiver for
the Green Stage Alliance sponsoring ecological
visionaries to demonstrate waste management
control and self-sustained Arts and Humanities
for community development in North California.
Rock-A-Mole programs sponsoring musicians working
for universal healthcare and living wages (1994-2004).
Power of Music workshop for self-production
of public events (1994-present). UNITY Arts
Center operating LA Photography Center in partnership
with the LA Cultural Affairs Department (sic)
from 1994 to 1998 and “Teatro Studio Jorge
Negrete” (1985-89) managing a physical locale
for artistic and community development.
Each program has been operated by an organizing
committee or an operating board.
Our Board of Directors, made out of writers,
artists and community activists, fosters leadership
development within our organization by applying
“consensus decision making” among each level
Since 1995 the actual programs of Stage Of
The Arts are grouped into the environmental
committees (100 members) and the AfroCuban
Research Institute (382 registered members).
Traditions, creativity and innovation
The symbol of Hunab Ku become the theme of
our green alliances since 2005 and is printed
on thousands of t-shirts available during the
two days Mother Earth annual event that brings
together a very diverse audience to this program
sponsored by a grant from the California Council
Hunab Ku is the concept the ancient Mayans
said is the gateway to other galaxies beyond
our sun. Gazing upon this concept allows you
to transcend the barriers of perception and
The Hunab is also a unit of length rediscovered
by the researcher Hugh Harleston Jr. who after
leaving his position of professor at Rochester
University, moved to Mexico and living near
the Teotihuacan Pyramidal Complex for more
than 25 years dedicated his life to find out
what unit of length was used by the designers-priests.
Hunab Ku rebuilt the world after three deluges,
which poured from the mouth of a sky serpent.
The first world he created was inhabited by
dwarfs, the builders of the cities. The second
world was inhabited by the Dzolob, 'the offenders',
an obscure race. The third and final world
Hunab Ku created for the Maya themselves.
The oral traditions, the music and the dances
from the Mayan community of Los Angeles came
from the creation of the Maya, as well as the
mathematical mysteries of the Time-Message
that the designers-priests left with the Geometric
PI Value of 3.146264371 and how it relates
to the Decimal System.
The Hunab Ku program has been gathering stories
from the life of members of the Ventura family
and members of the Quezada family. The lead
storytellers are Jose Ventura and Roberto Quezada.
Special educational services are provided for
youth and seniors.
Jose Ventura is a Mayan priest with generations
of memories and traditions to share from his
native Guatemala, a family of talented dancers
of Ajpop Tecun that run into their Californian
sons and daughters.
Roberto Quezada is a well recognized Guatemalan
writer who will turn 80 next year; First Prize
of Novel for “Ardillas Enjauladas”, a journalist
and translator who’s been living in Los Angeles
since 1952 with his Californian family.
There are interactive multimedia presentations
in the frame of archival research testimonials
from the history of the Mayan world, in the
frame of those stories the families of aboriginal
cultural bearers share their own stories, dances
and legacy (featured in video sample).
The 2007 Green Stage festival (http://www.stageofthearts.info/ourwork.html)
presented a multimedia celebration of The Day
of the Earth, honoring our ancestry and modern
primitive culture and its unending always-evolving
need to create, change and mystify. A two days
multimedia event saturated in meditation, dance,
music, poetry and mass landscape installations.
This tribal theater is also a multimedia tour
into the work of Derick Ion’s photography.
The performers are travelers that live and
learn the motivations from aboriginal cultures
around the world while walking on the transparent
walls that divide arts from religion, and photography
from reality. Cultural anthropology research
and production are conducted by Jorge Luis
The Green Stage partnership program
Stage of the Arts, Inc. and Green
Wave International are the leading organizations of the Green
Stage Alliance, authors of the “2006 Green
Stage Resolution” and the “2007 Zero Waste
Resolution” of the National Latino Congress
sponsored by the Earth Day Network and conveners.
The Green Stage Alliance launches the Green
Stage Incubators, a partnership program between
LA South Central Farmers (Familias Unidas),
Techqua Ikachi inter-tribal, Church of the
City (Placita Olvera), Green Acres urban farm,
Lucumi Botanical Gardens, Sunset Junction E-waste,
Santa Monica Habitat Llc., and the new certified
Hollywood Neighborhood Council.
July 1st, 2008: (New fiscal year) The Board
of Directors of Stage of the Arts, Inc. provides
the actual City licenses, vendor’s codes and
tax ID as required to document the public benefit
and educational federal and state status for
tax except operations of the Green Stage alliance.
September, 2008: The Cahuenga GS Festival
Ad Hot committee of fifty volunteers assembles.
A contact list with member’s assignation/task
circulates in the Green Stage Alliance.
October, 2008: (Hispanic Heritage Month).
A fundraising event and promotional opportunities
are developed for the Cahuenga GS Festival.
Production Meeting and Union call. Key personnel
are on duty.
December 3, 2008: To prepare for grant writing,
statements and narrative proposals as needed
for 2010/ and 2011 Festivals.
December 15, 2008: A mass mailing campaign
and Green Stage Alliance distribution of New
Year postcard containing Cahuenga theme and
Earth Day information is to be launched.
January 3, 2009: Green Stage Alliance art
and humanities programs start disseminating
grass root community goals and objectives for
implementation of a Zero Waste Pilot Program
in East Hollywood.
February 14, 2009: The Green Stage Alliance
prepare Zero Waste arts events and humanities
in reference to Cahuenga/Tongva heritage and
other aboriginal cultures actually in East
March 2009: Final agreements are made with
participating artists. Arrangements are made
for stage and portable devises as needed, toilets,
sinks, booths, etc.
March 15, 2009: General Production Meeting.
Weekly meeting of the green Stage Incubators
are established now. A News Advisory is release
calling for a press conference on April 15,
April 15, 2009: Cahuenga Festival Public Release.
Press Conference on site. Ritual arts.
April 24, 2009: Basic set-up on grounds and
stages. Final review of line-up and handout
program is to be printed. Transportation department
places sings and barricades as needed.
April 25 & 26, 2009. Cahuenga Green Stage
Festival: 7 AM: Sound installation and sound
check. Banners review and final vendors display.
Zero Waste demonstration plans.
10 AM: The festival opens free to the general
public. Opening ceremonies. Festival line-up.
April 30, 2009. EVALUATION: The facilitator
for each Green Stage Incubator reports on-line
according to the evaluation plan. The zero
waste Sub-committees of the East Hollywood
Neighborhood Governing Board determines the
achievement of our Zero Waste Goal.
Some evaluations are mere mathematics evaluating
the Festival on a 100 points score. Also, the
audience attendance and vendors sales are measurable.
Other scores are determined by quality of programming
and will be executed according to the criteria
set by each Incubator or Sub-committee.
Thank You for reviewing this Narrative Proposal.
This project is supported in part by a
grant from the Department of Cultural Affairs,
City of Los Angeles